What we found
Before taking part in the Food For Thought Program, 96% of participants shopped in any of the “unhealthy” categories. They were more likely to shop these categories than our research control group.
Participants purchased 5.4 items each week in “unhealthy” categories, again more than the comparison group.
After taking part in the programme, Food for Thought participants are significantly less likely to be shopping “unhealthy” categories. This is in contrast to the comparison group, where the number of customers shopping these categories grew.
In the soft drink category alone, the programme has reduced yearly sugar consumption per household by 340 grams, and per person by nearly 100 grams. Across 15,000+ participants in the program, that’s over 5 tonnes less sugar being consumed per year – just from soft drinks! So this means that over the past 10 years nearly 50 tonnes less sugar has been consumed as a result of Food for Thought.
Thanks to the amazing results Foodstuffs is aiming to double the reach of the programme which could reduce sugar consumption by 10 tonnes per year!
“The programme connected so well to ‘real-life’ principles.”